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Overview
IT & Tech company growth has run in parallel with the emergence of the Internet.
However, the sector could make more use of new technologies to provide customer
support and demonstrate products.
There are several issues relevant to all IT & Tech companies in how, and
why, they utilise the web. These include:
- Customer support
- Product promotion and demonstration
- Credibility building
- Upselling
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"A
well designed website coupled with user-friendly
content managment facilities can provide excellent
tools for marketing staff to promote products." |
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Customer
support
Technology companies, particularly software developers, need to provide a range
of support facilities such as:
- technical assistance
- bug reporting facilities
- software downloads
- customer forums/ knowledge bases
Product promotion and demonstration
A well designed website coupled with user-friendly content managment facilities
can provide excellent tools for marketing staff to promote products. From simple
upgrades to new product launches the web provides the fastest and broadest delivery
medium.
With the advent of broadband technology companies can now produce online software
demostrations, using flash and video without fear of leaving some customers behind.
Credibility building
A professionally designed website that reflects a company's corporate identity
and outlook is now a must for technology companies. ISDCONNECT excels in graphical
user interface design, developing highly usable sites that support business objectives
and ultimately help build a company's credibility.
Upselling
Existing customers are often unaware of a company's full product range. Providing
useful support and up-to-date product information will help promote new and/or
alternative products to existing customers. FAQs, 'Did you knows', cross linking
and e-newsletters are all excellent methods of promoting additional services
on a web site.
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