Register with major search engines by hand
Either research the most effective way to do the registration yourself, or employ a professional.

If you use the free, automatic registrations without any thought or investigation, your company will be lost in the crowd. Search engines can provide considerable traffic, so its worth investing time to learn about them.

Target your customers
There are a lot of opportunities to advertise online – banner advertisements, e-mail lists, directories and so on. Who looks at this medium and are they in your target market? Getting your message out to large numbers isn’t the issue – you need to target interested prospects and potential customers for your products.

Find out what works
Measure everything you do. That means finding out where your leads and customers come from. Use questions on your website to ask buyers how they heard about your site.

Find sites that are complimentary to yours and offer mutual links
Look a for specialist sites that cater for your particular niche and get them to either link or put you in their search results. In return, put a link back to them. This can offer added value to your visitors as well as boosting traffic.

Use interest in the Internet for PR purposes
Stories about the novel ways companies use the Internet are interesting and can often win coverage in local, regional or national media.

If your in business to business, trade magazines may be interested too. If you can get the press interested, its worth a fortune in marketing.

Get a web adress that makes sense
Its worth spending sometime thinking about your web site address (URL). Ideally, it should be easy to remember, stand out from the crowd and communicate your message. This will take some time and probably alot of investigation, as many good URLs have been taken.

Give extra value at your site
Can you come up with services that could attract visitors? Think about the extra services your target market is interested in. They may come to you for free information and leave as customers.