Companies involved in E-commerce as either buyers or sellers rely on Internet-based technologies, and E-commerce applications and services to accomplish marketing, discovery, transaction processing, and product and customer service processes.

Many companies today are participating in or sponsoring three basic categories of electronic commerce applications: business-to-consumer, business-to-business, and consumer-to-consumer E-commerce.



Developing a Web Store
Before you launch your own retail store on the Internet, you must build an E-commerce website. That includes building your Web storefront and product catalog Web pages, as well as shopping cart features, process orders, handle card payments, and so forth.

Once you build your website, it must be developed as a retail Web business by marketing it in a variety of ways that attracts visitors to your site and transforms them into loyal Web customers. So your website should include Web page and email advertising and promotions for Web visitors and customers, and Web advertising exchange programs with other Web stores.

Also, you can register your Web business with its own domain name (for example, yourstore.com), as well as registering your website with the major Web search engines and directories to help surfers find your site more easily.

Back to top