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Real
World Case 2, Pepsi Cola Co.: Web Marketing
Strategies
The
results were considerable. Three million consumers
logged on and registered at the PepsiStuff site, giving
the cola company detailed consumer data that normally
must be paid for in market research or gleaned from
focus groups. |
Real
World Case 1, MarthaStewart.com: Building
an E-commerce Website
With
$33 million in revenue for the first nine months in
2000, Internet and direct commerce were the fastest
growing segments of Stewart's company. |
Evaluating
a Finished Site and Ensuring its Usability
These
'users', as they have been classified, have been divided
into the intended audience and users of the site, stakeholders
and staff of the client Company. |
Issues
to Consider While Implementing a Web site Project
Also,
while trying to figure out the structure of the web
pages, I had to consider recommendations made by the
clients to improve usability of the site for the eventual
users of the site. |
Building
a Database-Driven Web Site
Any
site that successfully attracts repeat visitors has
to have fresh and constantly updated content. In the
world of traditional site building, that means HTML
files--and lots of them. |
Components
of a Total Web-based system
Implementing
the components of a total web-based information system,
an enterprise can inexpensively promote their products
and services across a global customer base. |
Top
Tips for attracting people to your commerce
site
You
should put your address on your existing brochures,
advertising and business cards. Whenever
you promote your company name, you should also promote
your web address. |
Web
Marketing Promotional Tools and Techniques
There
are a number of additional reasons why a company’s
web presence is becoming an increasingly important
tool to reach global markets. |
Strategy
And Consultation
A
strategy building approach that enables you to carry
out the analysis in a structured way will alleviate
the challenge and put you on the right path. |
Frequently
Asked Questions About Selling Online
In
short, you need to remove the reasons for not buying.
When prospects have reached your site, the marketing
process is complete. |
Media
Advertising And Flash
Flash
has seen its largest success in the world of online
advertising and has revived the flagging market. |
Opportunities
In International Online Marketing
You
can use your own site as a vehicle to drive your
objectives forward using various online tools, or
you can implement a number of online and offline
promotional techniques. |
Site
Development Process
Every
significant Web project poses
unique challenges, but following
the overall process of developing
a complex Web site can produce
the desired results. |
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