WebPAY is an Internet Payment Gateway developed by Interswitch to facilitate secure payments (in Naira) on the Internet using debit cards issued by banks on their network. You pay more and generally have to wait for the money, but they process everything on your behalf.

To secure payments in US dollars, PayPal is also an available option but you will likely require a bank account in the US to carry out the online transactions. This option is suitable because it wont cost you anything to set up a PayPal account (except transaction fees of course). This costs the least and minimises change and hassle for an existing business.

How should people promote their online webstore?
The first step is to promote the site to all existing customers. If customers dont know about the ability to buy online from you, they'll go elsewhere. So, 'Order Online at' and the web address should be on everything your company produces. The second is to register with search engines. This can affect traffic to your site by around 50%.

What key things turn browsers into buyers?
In short, you need to remove the reasons for not buying. When prospects have reached your site, the marketing process is complete. So, show them the products immediately - dont hide them behind acres of marketing copy.

Provide full term conditions. Give your details, including a telephone number. Explain your guarantee policy. Finally, explain your security, encryption, and privacy policies.

What one thing can impress buyers?
Make the buying step as easy as fast as possible. Customers can change their minds at any stage - and nothing puts them off more than over-complex forms and and long delays. Use graphics effectively and not for the sake of it. Make the checkout process as easy as possible.

Can I compete with the big boys?
The beauty of the Internet means small businesses can compete. Ensure your site is attractive, fast and easy to use. make sure too, that you fulfill the orders very promptly - people expect delivery within a few days.

What security risks does transacting online involve?
The security risks run by webstores are similar to those of mail-order companies. Just like them, its sensible to put anti-fraud policies in place, such as phoning to confirm high-value orders.

Should vendors maintain their own sites?
It isnt unusual for companies supplying solutions for selling online to keep maintenance of e-commerce sites under their direct control thereby potentially delaying your site updates. The best way is to have means of directly updating your site.

Is e-commerce profitable?
Selling online can be done on a small or large budget. As with all business expansion, do your research, get advice from trusted sources, decide what you can afford to spend, test the waters - and then go for it.