Feedback Forms
What better way to find out what people think of your company than to solicit their opinion. Using customer feedback you can improve your site and provide better service to your customers. Using feedback forms also shows your customers that you are interested in what they have to say, and provides an opportunity to build relationships with them.

For instance, you may send out an email thanking a particular customer for bringing an issue to your attention and follow-up with a coupon to show your appreciation.

Bookmarking
A good way to encourage customers to visit your site is to ask them to bookmark it. Through bookmarking, they have easy access to your site and do not have to remember your site’s exact URL to visit. It enables them to go back and take a more in-depth look at what you have to offer when they need to.

Content
Content is a strong driver for encouraging repeat visits by customers, particularly when it is fresh, timely, and gives customers a reason to visit regularly. Content that is useful for your visitors and will enable them to leave with new knowledge will attract them to your site, and encourage them to check back regularly.

Daily Give-Away/Coupons/Contests
Sites that offer regular promotions such as a ‘give-away’, coupons and contests are in a solid position to capture a regular audience. While the promotion acts as the driver that attracts customers to visit initially, it provides an opportunity to showcase new products and services, and deliver important news about your company.

Your promotional tool has not only lured customers to your site, but it has also increased the likelihood of getting a sale. Offering various promotions also enables you to obtain customer information that you can use in future marketing campaigns.

Surveys
Surveys provide an effective avenue through which to gather important customer data that will help you to improve your business and plan for the future. To encourage visitors to complete the survey, you can provide an incentive such as an opportunity to win a prize.

Awards/Testimonials
Including awards and testimonials on your site will provide credibility to your business. They will also provide a foundation for you to build rapport and trust with your customers, who will be more willing to visit a site they can trust.

Online Chat
Online chat mechanisms provide a forum where customers can come together and share their experiences with each other and you. This interactive tool allows you direct access to customer opinions where you can gauge trends and determine their views on the industry.

Tours
Online tours provide you with an opportunity to showcase particular products and services, and highlight their key benefits.

Driving traffic to a new web site involves a large amount of strategic planning, development and organization. Your web site should never be static - it must be regularly updated to meet the needs of your customers, be checked to ensure there are no dead links or old promotions, consider trends in the market that support specific online marketing techniques, and reflect changes in your business over time.