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Overview
Charity organisations need to market themselves well in order to reach as wide
an audience as possible, but careful consideration of budget expenditure
must always be a priority. Compared to other media advertising and print
design, web based marketing can be much more economical.
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| "Compared
to other media advertising and print design, web
based marketing can be much more economical." |
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There
are several issues relevant to charity organisations in
how, and why, they utilise the web. These include:
- Fund
raising
- Volunteer recruitment
- Campaigning
Fund raising
Raising funds is the top priority for most charity organisations. However, the
manner of raising funds needs to be approached in a sensitive and tasteful way.
ISDCONNECT has much experience in working for organisations that cannot take
too commercial a stance to marketing and have to devise thoughtful methods of
fund raising.
Volunteer recruitment
Attracting volunteers is vital to all charity organisations - without them, funds
would be much reduced and for some organisations would mean an inability to operate.
A charity's workforce should usually be made up of both long and short term volunteers.
When designing a Web site for a charity, ISDCONNECT will aim to ensure that the
site gives users simple methods of searching for volunteering opportunities both
by area and type of opportunity.
Campaigning
Charities need to highlight issues quickly and effectively to ensure the best
response from benefactors. Web sites that provide user friendly content management
facilities can give site managers virtually instant access to the Internet audience. |
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